How Often Does Social Security Check Math Not Add Up How to Launch A Premium Rate SMS Service in Kenya Using Bulk SMS

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How to Launch A Premium Rate SMS Service in Kenya Using Bulk SMS

Why you should start a premium rate service by texting subscribers

More than 16 million people use mobile phones in Kenya. You can reach millions of people who are looking for information and are willing to pay you for it Bulk SMS . You would earn more than Kes 2.78 shillings per SMS which when you add up the numbers is a huge return.

How to Text with Premium Rate SMS How to Text with Premium Rate SMS

Let’s say we set it up for you and show you how to send Gujarati lessons via SMS to your subscribers:

(a) To introduce a customer to your service, simply ask them to send an SMS with your chosen code word, say “Gujarati”, to 5242.

(b) Once your customer sends a text message with the word “Gujarati” to 5242, they will be automatically registered to receive daily Gujarati text messages provided by you;

(c) You will have provided us with a list of Gujarati lesson SMS text messages (eg 30 SMS text messages, 1 SMS text message lesson per day for 30 days);

(d) Every morning your client will receive a lesson via SMS text message for the rest of the month;

(e) Depending on the volume of SMS text messages per month, you will earn more than 2.78 Kes for each SMS text message your customer receives;

(f) For example, if you have 5,000 customers, you will send 5,000 SMS text messages per day. At a rate of Kes 3 per SMS text message, you will earn Kes 15,000 per day or Kes 450,000 per month. Kenya has over 16 million mobile users. It is not difficult to secure more than 10,000 users for your service. Do the math;

How to send trading tips by SMS using a premium rate service or bulk SMS

Market for business advice

Kenyans are becoming more entrepreneurial with what is unfortunately called the ‘informal sector’ which dwarfs corporate business due to the sheer volume of transactions and demand on the Kenyan population.

With an unemployment rate of 40% (a figure I believe is an understatement, especially when the authorities consider self-employment to be unemployment), many Kenyans wish, second only to getting a job, to get an education.

The richest Kenyans are not employees, but politicians with business interests and businessmen with or without political interests. So Kenyans are in love with business one way or the other. This makes them very hungry for advice on how to succeed in business.

Outside of formal education books, the best-selling titles in the book market are what are called management and self-help literature. As Kenyans get busier, tips on what they would have read from these books. There is a large gap between the desired business knowledge and what is possessed. You can fill this gap by premium rate SMS.

Premium rate SMS channel settings

1. The first step is to contact a premium rate service provider.

2. In the early stages of filling out the online registration form, you will be asked to provide a keyword of your choice. If you will be sending premium rate text messages that contain business advice, you should select a relevant keyword such as “Biz” or “Advice” or something indicative of what the service is about. This is the word that subscribers would be texting to the short code we will provide them if they want to subscribe to your service.

3. The second stage of the online registration process would be to read and understand the terms and conditions of the Premium Rate Service Provider. They are very important as they set out how you will relate to Viva as an agent. Importantly, at the bottom of these terms and conditions is the table detailing the revenue share you would receive. Section 4 of the terms and conditions provides for two ways to pay. Read them carefully so you can understand them.

4. The third stage of the online registration process is to contact the Premium Rate Service Provider.

5. Once the premium rate service provider confirms that it is available, you will pay the first month’s monthly fee.

6. Once payment is made, Viva will proceed to contact our premium rate service provider to set up the keyword in our shared shortcode. Installations are usually done on Mondays and Thursdays.

7. Once the keyword has been set up in the shortcode, we will send you an email confirming that the keyword has been set up. We will also ask you to send us an email message in MS Excel with a text of 14 to 30 SMS that you want us to start sending from the shortcode. Each message must not exceed 160 characters (including spaces). We will also provide you with an online platform from where you can monitor who has subscribed to your service, the number of subscribers, the number of SMS text messages sent daily and other important data.

8. The next step is marketing. You need to start advertising your shortcode and keyword to the public. For example, you can place print ads that say “SMS Biz to 5242 for daily inspirational New Testament teaching.”

9. There are many ways to advertise, including radio, newspapers, classifieds, television, or pay-per-click advertising.

10. When people see your ads, they will send an SMS with the keyword in the short code and the short code system will register their numbers.

11. Every day, the system will send one text message (or two, depending on your preference) to all numbers registered in the premium rate SMS system.

12. At the end of the month, calculate the amount of money you owe by visiting the successfully delivered messages section of your online platform. Once you get the number of successfully delivered messages for the month in question, multiply it by the amount per SMS owed to you. This amount per SMS varies between Kshs 2.78 and 3.89 depending on the volume.

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