How Much Math Is Involved In A Computer Science Degree The Shrek Model of Web Design

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The Shrek Model of Web Design

So let’s explore why web designers are like ogres.

First, let’s see why we say websites are like onions, with layers, in the first place, since that’s the whole raison d’être of my argument.

Websites have an outer layer.

This is the graphical appearance of the site. In order to create this, your common web or garden ogre must have an artist’s eye and designer skill with tools like Photoshop or Fireworks. The graphic web designer must have an insight into the latest web design styles, as can be found here. Must be able to use shadows and shadows and combine them into a Web 2.0 flavored onion soup. Preferably soup not made with eyeballs.

The second layer of a website is the structure

The structure could be determined by some method like functional decomposition, where the web designer could start with the main function (home page) and break the site into manageable subsections so that he ends up with a clear idea of ​​the scope of the place as well as the internal structure. So here your web designer must have some knowledge of basic software engineering principles. But even more so, once the main features of the site are designed, the features must be married to the graphic design so that the system is usable. A knowledge of the principles of good web design and usability (ala Nielson – http://www.useit.com/alertbox/20030825.html), and a familiarity with the site http://www.webpagesthatsuck.com/ for learning how to avoid making mistakes like the ‘mysterious navigation of the flesh’, is essential.

The third layer of a website is the dynamic and interactive elements

Frontpage and Photoshop can only take you so far. Your website ogre might find that he simply has to go and kill a couple of nerdy programmers to steal his reference manuals: PHP and MySQL for Dynamic Websites, AJAX and PHP – Building Responsive Web Applications. And you better know that Ruby on Rails isn’t a gem on the train track.

Then we get to the content.

The website should be filled with good and quality content. Sometimes you get lucky and your client gives you good content. Other times, it’s better to start rewriting the tech and corporate waffle and gently ask your customer if they can name five benefits of their services. Therefore, a good knowledge of writing and a command of the English language will not go amiss.

So we have the layers that make up a website. The core, however, is the marketing strategy.

We all know it is NOT just a case of “build it and they will come”. The website must be marketable and can only be marketed if the underlying SEO principles have been considered from the start; that is, links are easily followed by both humans and search engines, all pages have meaningful titles, keywords. they are smoothly incorporated into the content of the pages. Other than that, someone needs to take the marketing budget allocated to the website (every website has a marketing budget, right?) and use that marketing budget to get the best ROI for the site: decide best internet marketing strategies to build links. and traffic and then get out and execute (the strategy, that is).

Now, my question is, is it fair to expect a person to have all these skills?

Years ago when I studied ‘Computer Science’ there was basically one title to aspire to and that was ‘Systems Analyst’. If you worked for a very large company, they might have distinguished between systems analyst and programmer. (And there was also a career called ‘Punch Operator’, which interestingly has disappeared since today we’re all supposed to make our own punch…) And yes, I guess the ‘System Analyst’ of that time had to do it. do it all: analyze, build, test, deliver and support the system.

But…tempers fuggit…. “That was then, this is now.”

Today, there are a myriad of careers available to the math aspiring kid who sits for an aptitude test. Anything from Business Analyst to Test Manager to Network Administrator to IT Technician….

And by the way, if you’re a COBOL programmer, you’re a COBOL programmer. You know COBOL; that’s what you do No one would expect you to resolve DNS entries for the company server.

But the same specialization doesn’t seem to have seeped into the web development realm. Today I saw a job description for a “web developer” who is supposed to have the following skills: Photoshop, Fireworks, Flash, Swish, .net, C#, MSAccess, SQL design experience, ASP, VB, .net , HTML, DHTML, ASP, XML, CSS, Java script and VB script. And this poor sod is also supposed to maintain networks and troubleshoot Windows servers. And wait for it: this website ogre model will be paid what is practically minimum wage in the IT world. And that is in the corporate world, where they really should know better and where they can really afford to appoint specialists.

If you’re a freelancer working for yourself, you’d better make sure you know all the skills needed to build the layers of a website… or you’d better start working on a plan to build strategic partnerships. with other specialized freelancers. This will allow you some freedom to specialize, as well as provide the opportunity for others to do the same.

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