How to Be a Successful Search Engine Optimizer (SEO)
This is the field that did not exist in the last century; most people in developing countries are still unaware of this career option. This is the field that is a hybrid of technology as well as marketing and advertising. I am writing about Search Engine Optimization (SEO).
With the advent of the Internet and its commercialization in the last decade of the 20th century, many companies began to exploit this medium to sell products and services. Now, wherever there is product advertising, it is bound to happen. They started building websites, but the next question that arises is: How to reach the right customers? And the question for customers was: How to find the right product on the Internet?
Search engines were born to answer these questions. They provided a way for customers to find the right product and an opportunity for companies to introduce their products to an ever-growing community of new customers.
Okay, this may not be exactly how things happened, but this is close to why search engines exist.
Now, there are hundreds and thousands of companies selling products and services online. How would a search engine know which web page is useful to the searcher? For this they developed algorithms to find the most relevant result, but there is no other way; computers only work with algorithms. This is where search engine optimization was born. Search engines use certain criteria to find the right web page and the search engine optimizer must insert the right terms or keywords in the right places, also known as keyword prominence. I know there’s a lot more to SEO than that, but I’m writing for a layman.
If you are considering a career in this internet marketing vertical, here are some qualities that I believe are important for any search engine optimizer.
Qualities of an SEO
Since search engine optimization is a hybrid of technology and marketing, an SEO should have both technical and interpersonal skills.
A content writer: In your SEO career, you may be asked to write content for the website or at least for blogs, article marketing, or press releases. You have to write title, meta tags, etc. while doing on-page SEO. With the advent of social media, you should generally also communicate well with people.
An entrepreneur: As an SEO you may have to optimize websites related to different businesses. Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” If you don’t understand the business, you can’t optimize your website. You should have some entrepreneurial qualities and good business acumen to execute things. Must also have good communication skills. Not only do communication skills play an important role in building links, but they are also effective in explaining things and convincing customers.
An Artist: Technology thrives on innovation. Search engines are constantly changing their algorithms to deal with useless content and deliver the most relevant results to their users. Therefore, search engine optimization is a constantly evolving and dynamic field. If you want to excel in this field, you have to be innovative, and artists are still innovative, no matter what kind of artist they are. SEO is both science and art, so you should also have the qualities of an artist.
Mathematician and statistician: I know people get nervous hearing math and statistics, but at the end of the day you have to prove whether your efforts have resulted in something or not? Whether internet marketing works for this business or not? For this you should use web analytics tools like Google analytics. You have to do calculations, see and predict the trend, give reasons why a certain thing worked or why it didn’t work. Based on this data, it is necessary to suggest the strategy for the next quarter or year, as the case may be. This is the reason why an SEO should also have the qualities of a mathematician and statistician.
In addition to this, they should also possess good reading skills, reading should be his hobby. Apart from all that they should be passionate about SEO.
I wrote this article and listed the qualities of search engine optimizer based on my knowledge, experience and understanding of this field. I know there are many SEOs out there with much more experience and knowledge in this field. I hope you will add your knowledge to this article, I will be happy to hear your quality comments.
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