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Asia’s Millionaire Tutors
Imagine a young, well-dressed man who earns over a million dollars a year, owns several exotic sports cars, dresses in the best suits money can buy, and is idolized by tens of thousands of teenagers . You might think that this person is a pop star, a professional athlete or a famous actor, but you probably don’t expect to find out that this person is a tutor from Hong Kong. Asia is home to an interesting phenomenon where tutors can earn over a million dollars a year and are treated like celebrities.
In Hong Kong, famous teachers are billionaires, and even the average celebrity tutor earns more than $120,000 a year. Government teachers take home less than half. In South Korea, celebrity tutors can earn over $4 million a year. This phenomenon has been driven by a number of variables, but one of the main ones is the strong desire students have to perform well in entrance exams that can determine a person’s future success. The following article looks at several tutors from countries like Hong Kong, South Korea and Singapore who have turned their tutoring career into a source of wealth and celebrity.
Rose Lee English teacher, South Korea
Korea is home to many famous tutors who have become rich largely from the growth of online tutoring. South Korean companies such as MegaStudy allow South Korean students to purchase access to video tutoring classes through their website. This has allowed the country’s top tutors to reach tens of thousands of tutors and take a share of the revenue. One famous tutor who profits from online tutoring sales is South Korean English teacher Rose Lee. Rose Lee is one of the most successful and famous English teachers in Korea. She’s going to buy the title of “Queen of English” and earn most of her money from online classes. In 2009 the “Queen of English” expected to earn about 7 million dollars.
Ricard Eng English, Hong Kong
Richard Eng is one of the first celebrity tutors in Hong Kong and ultimately helped launch the trend in the Hong Kong tutoring market. Twenty years ago Eng started working as a teacher. During the day he taught the students of the school and at night he was a tutor. Over time she was able to grow her evening classes through word of mouth and eventually opened her tutoring school. It was around this time that Eng stepped up its expansion efforts and began advertising in local newspapers and on television.
Richard Eng recognized the fascination and celebrity obsession of many young people and began marketing his tutoring business with this in mind. Using billboards, glossy brochures, eye-catching TV commercials and model photo shoots to promote her business and her tutors, Eng was able to change the image of her tutoring company. Eng and his tutors wore designer clothes, had trendy hairstyles and began to look more like pop stars promoting their latest album than tutors looking for students.
Eng’s unorthodox strategy paid off, his company Beacon College now has 12 schools in Hong Kong and just opened one in Tokyo. It has a total of 50,000 students, employs 300 workers and takes home about $1.5 million a year.
Phang Yu Hon Physics, Singapore
Named as one of Singapore’s most sought-after ‘Super Tutors’, Phang Yu Hon is now also Singapore’s highest-earning private tutor. Mr. Phang Yu Hon was previously a research engineer and started teaching in 1997. In his first year he had 8 students and earned less than $10,000, which was a big pay cut from his previous job. Although his friends thought he was wasting his education by pursuing this career, Phang Yu Hon persevered and it paid off. In 2010, he had 200 students and earned $520,000, with hopes of earning $600,000 to $700,000 the following year.
Woo Hyeong-Cheol Mathematics teacher, South Korea
Another South Korean tutor who has benefited from the country’s education obsession and online tutoring trend is Woo Hyeong-cheol, one of South Korea’s best-known and highest-paid math teachers. Woo is not affiliated with any institution that is part of the official school system, but is considered one of the best cram school tutors and earns $4 million a year. Although he teaches at cram schools (South Korea’s exam preparation schools), most of his income comes from his online tutorials, which are accessed by about 50,000 paying subscribers.
Karson Oten Fan Karno English, Hong Kong
Known as K. Oten and the “Tutor King”, this well-known Hong Kong tutor is both a celebrity tutor and even has a side career rapping with local pop singers. He uses his stage name “K. Oten” both in the classroom and in the recording studio. At one point in his tutoring career, K. Oten earned up to HK$2.65 million (US$340,000) for 40 days of work in 2006. Evidence of his loyal fans when Fan was fired by King’s Glory (one of the best tutoring companies) and started teaching in Modern Education. He carried out an extensive advertising campaign and invited his students from his former employer to transfer to Modern Education. As a result of Fan’s departure, King’s Glory claimed student numbers fell by around 7,000.
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