How Many Times Have They Changed How Math Is Done The Bra Size Epidemic You Need To Stop!

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The Bra Size Epidemic You Need To Stop!

Ladies, drop your bras. There is an epidemic in the lingerie industry that we need to talk about for the sake of women everywhere. Your bra doesn’t fit. I said it there.

How many times have you visited a Victoria’s Secret and left with an A-DD cup bra in tow? I bet you thought those were the only standard bra sizes. I bet when you imagine a double D you think HUGE cups. I’ll even bet half of you left the store disappointed because nothing seemed to fit perfectly. Don’t worry girls, I was like you once.

I was like you until I realized there was a whole side to this industry that I had never known about. I was perfectly content buying beautiful underwear to hold my 34B breasts and didn’t even think about it. That was until I was introduced to the wonderful world of bra fitting UK and my life changed forever. After reading this, I hope it changes your world too.

Since we were young, it has been etched into our American minds that average band sizes range from 32-38 and cup sizes range from AA-DDD. It has created this ideal that is so wrong that bra companies should be ashamed of what they have been doing to breasts all these years.

In American culture, we measure bras based on methods that were developed in the 1930s. Before then, bras were considered a “one size fits all” item. Realizing that not all women are the same size, SH Camp and Company created four cup sizes, A, B, C and D, which were not based on cup volume but on how they hung. Band sizes weren’t even created until the 1940s. They measured the band size by adding about 4 inches due to the lack of stretch in the materials used to construct the garment. Back then, women worked and needed to be able to move more freely in their underwear, much unlike the Victorian corset era.

Why the history lesson? Because most lingerie stores today still use this sizing method. With the introduction of elastic materials, you can begin to understand why a 34 band size may not be the most optimal fit. Getting measured in a store usually means the fitter will take the underbust measurement and add 4 inches to match their size markings. A larger band size means a smaller cup size, because the cup capacity depends on the band width. Thus, the 34Cs are born.

But what if I told you that your 34C are actually 30F? F!?! Yes, there is such a thing, and it’s a lot more common than you think, and no, your breasts didn’t magically sprout overnight.

In the UK you can buy bands from 28 and cup sizes A to J. That’s because the UK is doing something right. They are using your actual under bust measurement instead of adding useless inches. If you measure 30 inches around, your band size is 30 inches. It’s not rocket science.

Since the cup size is relative to the band size, the font will need to increase. All this means is that more of the actual breast tissue will fill the cup as it should. Did you know that 80% of women walk around with breast tissue that has migrated under their armpits due to wearing the wrong cup size? Did you think it was back fat? No, it’s breast tissue. The capacity of a 30D cup will be less than the capacity of a 34D cup. Not all Ds (or Fs or Js) are created equal! Always remember that cup size is relative to band size. We need to erase our preconceived notions of what a cup size looks like starting today.

To find your right size, you’ll need a tape measure and a bra size calculator. I recommend using the calculator because the math is already done for you…just enter your measurements to get your size. If you’re surprised to hear your result, that’s pretty normal, but try the recommended sizes.

Time to get serious, ladies. Once you get into a well-fitting bra, you’ll never go back to your old American ways. You will begin to see a world that has blinded you with shiny underwear while actually ruining your beautiful breasts. And as women, we deserve the best for our breasts.

x Regina

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