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Advertising on Facebook – 9 Useful Tips
Depending on your budget you can place a good and effective ad on Facebook, but alas! It doesn’t matter at all if you don’t have a huge corporate budget to invest, so no problem. Remember, launching a good profitable ad to a pool of millions of members means, as a rule of thumb, that more than 20% would be aware of your Unique Selling Proposition (USP).
A good tip is when dealing with these social networking systems for commercial purposes, is to have some marketing knowledge for better effectiveness. Facebook marketing strategies and social media trends are constantly changing due to this ever-growing member database. Facebook has evolved from a puppy student network system and targeting college students with targeted banner ads to a larger and increasingly complex advertising system.
In its recent past it was a norm to place a banner ad targeting the web, placing social ads is one of the most attractive ways to generate profits and the latest trend. The social ads system is strictly related to a list of friends and takes into account the personal data that people enter in their profiles, these ads in particular can be shown to groups segmented either by age, gender, location, language , marital status, like or dislike preferences, keywords. people put their profiles and so on.
A social ad is basically a graphic with descriptive text. These appear either in people’s news feeds or in the Facebook ad space (the bottom of each screen), this will depend on how much you want to pay or to be placed.
Here are some tips so you can place a free social ad, after which you can increase your budget based on you and your overall campaign:
1 – Click the Advertise link and click the “Get Started” tab.
2 – Try to define whether you want to drive traffic to your website or a Facebook fan page
3 – Define your target by choosing your preferred demographic audience tab if you wish
4 – Prepare a good captivating text and hire a graphic designer for a visually impactful graphic, when you feel everything is good, upload it. Ad text must be no more than 25 characters for the title and 135 characters for the body. The image to be uploaded must be set to 110px wide x 80px with an aspect ratio of 4:3 or 16:9. The size of the file to be uploaded must not exceed 5 megabytes.
Facebook social ads don’t allow flash animated graphics although they are working on it, while you can use an external server or apps to keep it on your fan page. Please remember this golden rule: the title text is more important than the image, test it more and more until you are completely satisfied with your overall CTR.
5 – Define which payment system you want. You can choose between CPC or CPM
6 – Test your ad for any other bugs or errors, once you’re sure of everything, enter your credit card information to formally start your Facebook campaign
7 – Check your daily statistics as well as in-depth demographics, always check your impressions and clicks, you can do this in the daily statistics tab, this can also be displayed as a nice graph.
8 – Remember that prices tend to go down and down the more people click on your ad with a regular CPM and rate, so adjust and click to improve your existing ad campaign.
9 – If you have a huge budget to spend, you can use Facebook Beacon, Sponsored Marketplace listings, Sponsored Stores or Sponsored Groups. It’s good to know that measuring the effectiveness of a social media campaign is sometimes difficult to track.
There is no holy rule to follow, but you can track effectiveness by monitoring your web traffic, measuring ROI, tracking how many contacts or followers you have so far, and very importantly public perception and awareness of the your brand, service. or idea you promote or sell.
Facebook marketing is growing in many countries outside the US, for example, in Europe, Facebook ads are somewhat cheaper than in the US, Italy, for example, is the leader so far. These foreign clicks show a less saturated projection and most of their end users are not only university students. A constant increase in demographic level is touching Facebook, users over 30 years old are already part of the family, making this business one of the most lucrative.
Remember it’s always good to start with a small goal if you want to experiment with this system, after that you can increase your expectations and budget of course.
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