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Pay Per Click (PPC) Marketing Strategies

Pay Per Click (PPC) marketing is one of the best ways to get instant targeted traffic. PPC is amazing because it allows you to do so many things with ease. Build affiliates, test landing pages, test sales pages, test keyword variations to target SEO and more. It is an amazing way to promote products online and it is unique because it has the ability to get quick results.

The two largest PPC search engines are Google Ads and Microsoft Ads. Google Ads is bigger (since it’s owned by Google) and Microsoft Ads is owned by Bing. You’ll get most of your traffic from Google Ads, but Microsoft Ads can also get you high-quality traffic. You just want to be more specific with your keyword targeting, your budget, and your keyword cost-per-click (CPC).

I know these abbreviations and terms can be a lot to remember, but I assure you they are very simple. Pay per click is great because it allows you to predict the results you might get. If you know the math of your business ahead of time and you’re getting certain results on pay-per-click networks, you can adjust certain aspects of your campaigns to make the numbers work in your favor.

But there are many other pay per click search engines. Now you should know that I usually do not recommend these other PPC networks. This is mainly because they are synonymous with click fraud and poor traffic. You will find that the cost per click for keywords is incredibly cheaper than Google Ads and Microsoft Ads. While you can pay $1-$3 per click for a given keyword on Google and Microsoft Ads, on the lower-tier PPC networks, you can pay $5-10 cents per click for those same keywords. Don’t expect to get good results with these networks.

The only time these networks get decent traffic is when you’re promoting something illegal. This is as far as I will go in terms of downplaying the other PPC networks, but this is something you need to know before you start pouring hundreds (or thousands) of dollars into these other programs. You may say to yourself, “Wow, I have no competition on these other networks!” but you should know that you have no competition because no one else who knows what they’re doing knows to stay away from these sites.

You will be bidding against yourself. And you will be losing every time. You invest your money in these low-grade PPC networks convinced that if you just “tweak” some aspect of your campaign, you’ll get leads and sales. Unfortunately, it won’t happen that way. You can tweak things as much as you want, but you won’t be able to get any leads or sales you’re looking for. So it’s best to stick with Google Ads and Microsoft Ads and make sure your business math works for the keyword bids you’re targeting.

So, once you’re on Google Ads and Microsoft Ads, what kinds of strategies should you implement so you can get the best possible results? Well, I’m going to give you some tips that you can use to gain an advantage and advantage over your competitors. Let’s start with this first tip. Here’s something I ran into when I was doing another form of marketing that involved email marketing:

1) Target level 1 countries

If you’re selling globally, it doesn’t make sense to sell to an audience that doesn’t have the financial capabilities to buy your products. Also, if your primary language is English, you want your potential customers to be able to speak English. So you’ll want to target the top 5 countries that have the most financial ability to buy and also speak English. These countries are: USA, UK, Canada, New Zealand and Australia.

Now don’t get me wrong, I’m not saying that these are the only countries that have people who speak English and have the financial ability to buy. Many people from countries around the world meet these criteria, but these 5 countries are the main ones you’ll want to target for overall campaign effectiveness. I’m not trying to disrespect the other countries, but if you want to get practically good results, you’ll want to stick to these 5 countries. Here’s another pay-per-click marketing strategy:

2) Don’t put all of your keywords into one ad group

It’s best to have multiple campaigns, and more importantly, more than one ad group. I personally have 2 sets of PPC keywords that I bid on. I have these keywords that I bid between 1 and 1.50 cents and then another set of keywords that I bid between 0.50 and 0.75 cents. I do this because I have found that the high cost keyword set converts better for me and the lower cost keyword set converts well, but not as well as the higher cost ones.

So for the lower cost set, I get more clicks, but lower conversion rates. So, to compensate, I lower the cost of those keywords so they can match the same conversion rates that the higher cost keywords give me. Other people have their own reasons for creating multiple ad groups for the same campaign. When you start out, you’ll have your own reasons too. That’s what I do, and I’ve found that works best for me. Here is the last PPC tip I want to give you:

3) Never bid on broad match keywords

Never bid on broad match keyword terms. Broad means bidding on a raw keyword. For example, if you wanted to bid on the keyword “bike tires,” here’s how your broad match, phrase match, and exact match keyword types would fare:

WIDE RANGE: bicycle tires

PHRASE AGREEMENT: “bicycle tires”

EXACT MATCH: [bicycle tires]

When you bid on broad match keywords, you’ll get clicks on your ad for any search query that contains the words “bike” and “tires.” This is a virtually guaranteed way to blow the budget and destroy the campaign. In my experience, phrase match keyword types have worked best for me.

Exact match keywords are great, but they’re very expensive and very competitive, and they don’t necessarily guarantee sales or lead conversions when you bid on them.

These 3 pay-per-click marketing strategies are tips you should consider before spending a penny on ads. Follow my advice and you will be on the right path to success.

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