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Pay Per Click Marketing – All That You Need
Before we get into the details, let’s talk about a short myth; Ignis fatuus Is it true that 1000 views make one dollar on YouTube? The answer to this simple question is No. There is no virtual connection between the amount of money and the number of views you get on YouTube. However, a higher number of views will help you in sponsorship, YouTube partnership and earnings through third-party payroll ads. There is no hypothesis that tends to resolve this conflict of direct dependence on number of views and estimated revenue (I know your AdSense account’s low CPM is bothering you, but it’s also a rough estimate). Before we understand how to make more money on YouTube, we need to know the basics of pay-per-click (PPC) marketing.
Caution: Geeky stuff ahead, use your brain!
PPC is a marketing strategy employed to drive more traffic to your website inorganically (the opposite is SEO).
This knowledge includes paying money to search engines to display your website on the search engine web page. Given that around 51.2% of the total web, searches occur on Google; we will go into the depths of Google marketing.
You’ve created a website and want to advertise on it, and you pay Google a hefty fee, that’s it, and bravo, your website is at the top of the search results! It sounds too simple, but wait, there are thousands of other sites offering their content that may be similar or even better than yours. The question arises “How Google ranks them?”. Well, the first criterion is an easy money guess, the more there is, the higher the ranking. Other than that, Google believes in providing quality content, as it simply won’t ruin its reputation by showing unrelated and underdeveloped websites just to make a little money and act on people’s faith. Things get a bit complicated when Google AdWords auction comes into play, aside from the bidding process, Google takes into account PPC campaigns, backlinks, less competitive long tail keywords and site optimization.
Ad rankings are built based on these factors. You might be wondering what this has to do with my videos. Remember, poor ad rankings mean higher CPC rates (that’s what we want!!) There are two ways Google pays advertising companies, the first is cost per view (CPV): based on the number of times an ad is viewed on the video, payments are made to the creator. Advertising companies are looking for, sales of their products and what they want is to drive the user through their landing page rather than just being seen from the outside (which maybe can spark interest, but in to a lesser extent), this endorsement strategy is somewhat outdated and suffers from lower earnings for your YouTube videos.
The second is my personal favorite (ad companies love it too) the cost per click (CPC) technique, the only problem is the higher payout rates (good for us!). The AdWords auction bids on keywords that are relevant to advertising companies, while some keywords can be competitive, others are a bit of a treat, for example keywords about insurance, mortgage home and finance are incredibly competitive, and the highest bids go there. . What you want is to choose a suitable title, description and even subtitles to use these keywords in your videos. Search engines have spiders and bots to identify them from other videos and help you rank higher.
Remember that quality content is a must on YouTube, as audience retention time is a critical ranking factor. Use catchy custom thumbnails and titles.
Headlines are where your head lies. If you ask a copywriter how essential a headline is, they’ll say that 90% of their time is spent rewriting headlines. So how should you write the first one? First, I want you to ask yourself these three questions;
One why would people be willing to click on your video?
Two what would hold them to the end?
Three why would they even care to like or subscribe?
The answer to the first question is self-interest. Why did you click on my article “Get $10,000 a month on YouTube” simple because it promotes one of your interests, the information you care about is something important to you (you can’t miss us $10,000!). These considerations are what you need to keep in mind when uploading videos: making viewers reluctant to click on them.
Having learned how important a title is now you need to optimize the description, here are some rules:
Make sure the keywords used in the title are taken multiple times (don’t be intrusive, keep it natural and witty) include those keywords in your tags as well. (Choose at least 5-10 cards) and your channel description should make sure that you specialize in offering that particular content (search engines will read it, this leads to more authority for you – better search rankings).
Provide a hyperlink at the beginning of the description – it only acts as a backlink for your videos improving searchability.
If you are really a lazy bum, the last option would be to enlist the help of a freelancer, there are numerous websites (freelancer, fiverr and work to name a few) that would do your work for the best possible prices.
You mentioned using very high paying keywords that I have seen “mesothelioma law firm” has the highest cost per click ($117) Can I make a video about this and make a lot of money?
I wish it could have been that simple. However, this is not likely to be the case. The nature of the ads depends on the content of your video, and the CPC rates depend on the audience, which means you’ll never get the same $117 paid ad on your video (it’s alliterative but probably not). Since mesothelioma is a disease, low CPC ads for health agencies and law firms can appear on your video, barely changing your income.
What if I start clicking on the ads that appear in my video? If not, can I create a fake account and click my ads?
The answer to the first question is clear that Google does not have strict rules against it, and this kind of action can permanently block your AdSense account. The second question is somewhat acceptable, you can get paid by clicking on your ads through a fake account, for a beginner after a deduction of 45% on CPC rates, you get 3-6 cents from average to reach the $100 threshold you can make. maths.
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