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SEO in 2020. Important DIgital Marketing Strategies

Digital Marketing Video

Digital video marketing for SEO is very important in 2020 in the field of search engine optimization (SEO). First, don’t forget to create videos and submit them to YouTube, Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh and Mega video. Make sure to make each video at least slightly different. Major search engines like Google, Yahoo, Bing and Duckduckgo.com really don’t want you to post duplicate content. It is very frowned upon or even penalized. Check out the Google Console to see the penalties applied by Google. You’ll also see keywords that don’t show their origin in Google Analytics in the Google Console. Make your video descriptions relevant to the keywords you’ve researched in Google Ad Planner for traffic volume and keyword competition.

Web 3.0

Internet or web 3.0 is still huge, even though the term was coined some time ago. This is that from now on the Internet will be driven by semantics or big data. Google even uses latent semantic indexing to cross reference web pages and rank them semantically. This is why it is crucial to canonicalize the pages of your website, especially the homepage. Make sure your main URL is the same throughout your website’s information architecture.

Web 3.0 was termed by John Markoff of the New York Times in 2006. It refers to the third generation of Internet-based services that collectively comprise the smart or intelligent Internet. They are web-based services that make up the smart web. Those using big data are an example, using intelligent analytics reports, Google trends, advanced advertising math, Google Ad planner, Ubersuggest and more.

Google introduced Rank Brain which we are still beginning to understand in 2020. It came out five years ago. Rank Brain is Google’s AI that uses machine learning to rank web pages using mathematical models of latent semantic indexing, then latent diriclay, and then this derived assignment.

This can be derived from a list of things we cannot assume. It could be a co-appearance in web documents. This refers to the distance between the keywords on the page itself. Google ranks the importance of keywords in a search phrase. So if you search for “Super Mario Brothers” it will rank the keywords that should come up and give them a score based on abstractions and meanings that Google generates instead of the exact phrase which could return the wrong results without Rank’s semantic model Brain (connectivity model). Citations and links on the web. This would be if there are many pages about Mario, Luigi, Bowser, Princess, Toad, this web page link. It is about linking to the text, Bias to corpus. This means that Google only cares about the trusted sites they link to, rather than the entire Internet. The corpus of search engine click data can be used.

So this means that if you can brainstorm keywords that are semantically on-topic and use them on the web page, then semantically you have a better chance of appearing first rather than putting the exact keywords in the article and make the article the same. sounds bad or robotic/not human readable or even keyword stuffing (a big white hat SEO no no).

It matters where the website is pointing. If the site frequently links to a Nintendo website, this is taken into account in semantic connectivity. Also, be sure to look at competitor pages or other sites that rank for that phrase and get keyword ideas for semantic connectivity or even keyword suggestion tools.

Bidirectional Transformers for Language Understanding (BERT) is the latest addition to Google’s AI.

It affects one in ten searches. It gives Google a better understanding of how language is used to help learn the context of individual words within searches. It is important to follow these algorithm changes in case they can be optimized in the future, which they probably will be.

Google’s John Mueller finally gave SEO tips for optimizing websites and web pages for BERT. BERT focuses on the relevance of text on web pages. The SEO needs to make sure that the pages are not random. Being relevant also means original content. BERT is trying to catch keyword spinning tools. Don’t just post the same thing, that an auto spinner can spin and pass SEO copy escape tools. Your content won’t be as relevant as more thoughtful content, more detailed content, and more relevant content that has more depth, content research, hands-on journalism, and SEO content matching.

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