How Do You Find The Value Of Something In Maths 3 Things You Need to Know for an Amazing Music Promotion Plan

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3 Things You Need to Know for an Amazing Music Promotion Plan

A music promotion plan can be broken down into a simple sentence.

“Find out what the fans want and then give it to them.” If you can do that, you’ll have no trouble building a great music career.

The key is not to completely change your image and style to fit a brand. It’s best to massage what you already do to fit a market.

So if you write a lot of rap songs, look at what the top rappers are doing and ask yourself what they are giving their fans and how you can deliver the same in your own style.

While it’s true that the Internet is changing the way music marketing is done, it’s not enough to assume that everything done online works. For example, the easiest way to market your music may be through your website or the social networks you’re a part of, but remember that just because something is easy, it doesn’t mean it’s effective. You see, online marketing isn’t just about ease…it also has to deliver results, and you have to track results over time so you can keep the winners and weed out the losers.

I like the phrase “Great quality fast!”

Try incorporating the following tips into your 2011 music marketing plan.

1. Know your goal. How can you sell anything if you don’t even know who will buy your stuff? You may have hundreds of emails on your fan mailing list, but how many of them actually belong to the market you fit into?

Dig deeper and survey your audience. Are they really the type who will come to your show or buy your albums?

If you want to be a pop star, is it okay to send marketing emails to rock metal fans? I guess the answer is too obvious here, but a lot of people think their music is so good that it will convert people, and while that’s true in some cases, it’s a lot harder than finding a bunch of people who are sure you’ll 90% will like what you do.

2. Know your marketing options. Now, what’s the best way to market your music online? Will you be sending emails that entice potential customers through your registration and discounted merchandise offers? If so, the next question is: do you have the funds to do it? Do the math, because gifts cost you money. Apart from the budget, you also need to consider the efficiency of the methods you will use. Are you willing to spend hours on a computer to promote your stuff? Even promoting free music costs you time, and to me that’s even more valuable than money because everyone’s time is limited.

3. Know what matters. The best way to communicate is not just talking, but also listening. Ok, so you are very consistent when it comes to sending promotional and informational emails to your fans or updating your status on Facebook and Twitter. They know what’s wrong with you. They listen to you…but what about them? Do you even care about the comments they leave on your website and social media? Spend some time trying to hear what people are saying. Encourage them to comment on your posts or emails. And from there, analyze where they come from. Try to see the value in their suggestions and adapt if you can.

Set up a Google alert on your band name and contact form on your website. Whenever a fan takes the time to comment, you should be there with a response.

I hope you found these tips helpful, I’d love to hear your thoughts below.

Good luck,

-Cris

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